Here are our top
ten tips to improve your email marketing. No matter what
you want to sell or promote the below list should be a
good starting point. Contact us for more in depth consultancy
on your e-marketing activities.
Collect
them
Every contact point is an opportunity and an email
address is a valuable asset.
Tell
them why
Tell your new and existing customers why they should
sign up for your newsletters. If they're interested,
they'll want to know.
Be
clean
Clean your list. Get rid of your hard bounces, correct
your invalid email addresses and make sure you've
got a current address.
Personalise
Talk to the person, not the list and do your best
to make the content relevant. It's easy to do and
can make a big difference to your response rate.
Get
your subject line right
This is the equivalent of a well designed envelope
and will determine if the recipient goes any further.
Keep your eye on your open rates and test whenever
you can.
Get
the click through
Assuming they've opened your email, it's up to the
creative and the offer to work together to convert
thee recipient to a visitor.
Track,
test, track and test again
Use your email statistics and website analytics
to measure as much as you can all the way to the
order or enquiry. Then use the information to refine
your next campaign.
Easy
opt out
If people don't want to receive your news let them
opt out through all your contact channels quickly
and easily.
Plan
around your other marketing activities
Review your other marketing activities, and decide
how email can work to reinforce your plans.
Don't
forget your strengths
Always remember what you're good at. Your online
marketing should enhance and reinforce your other
sales channels and never compromise what you're
already doing well.
